Additional Resources:
Know what a Landing Page is? See here for the answer! And other terms you may find helpful:
https://www.lovesdata.com/blog/google-analytics-glossary
Wikipedia fills in the blanks of why we use Google Analytics, aside from the obvious “duh, it’s Google” answer:
https://en.wikipedia.org/wiki/Google_Analytics
Curious to know how it does what it does?:
https://www.lynda.com/Google-Analytics-tutorials/How-does-Google-Analytics-work/574707/608315-4.html